... Marketing believes the sales force is myopic—too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group often undervalues the other's contributions. P. This ...
... Marketing Myopia” In a globalized market, Levitt believes companies will do better if they focus on offering a standardized product that is ... marketing theorist Wroe Alderson* 50 Macat Analysis of Theodore Levitt's “Marketing Myopia”
... Necessary. Art. of. Persuasion. by. Jay. A. Conger. IF THERE EVER WAS A time for businesspeople to learn the fine art of persuasion, it is now. Gone are the command-and-control days of executives managing by ... The Necessary Art of ...
HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
... Cards Against Humanity's users with expansion packs. A more sophisticated implementation would allow Blackbox customers to test game concepts on willing Cards Against Humanity users, who would provide feedback. Credit bureaus such as ...
HBR's 10 Must Reads on Leadership (with featured article "What Makes an Effective Executive," by Peter F. Drucker)
... leader: the flawless being at the top who's got it all figured out. leadership ... incomplete leaders differ from incompetent leaders in that they understand ... In Praise of the Incomplete Leader Deborah Ancona, Thomas W Malone, Wanda J ...
HBR's 10 Must Reads on Change Management (including featured article "Leading Change," by John P. Kotter)
... change program. Those actions reassured employees that the organization would tackle the layoffs in a professional and humane fashion. Companies often underestimate the role that managers and staff play in transformation efforts. By ...
HBR's 10 Must Reads on Collaboration (with featured article ÒSocial Intelligence and the Biology of Leadership,Ó by Daniel Goleman and Richard Boyatzis)
We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you work more productively with people on your team, in other departments, and in other organizations.
HBR's 10 Must Reads 2017: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article “What Is Disruptive Innovation?”) (HBR's 10 Must Reads)
... coaching people. And those who begin their careers in HR leadership should go through rigorous training in business analysis, along the lines of what McKinsey requires for all its new recruits. There should be no straight-line leadership ...
HBR's 10 Must Reads Big Business Ideas Collection (2015-2017 plus The Essentials) (4 Books) (HBR's 10 Must Reads)
... coaching people. And those who begin their careers in HR leadership should go through rigorous training in business analysis, along the lines of what McKinsey requires for all its new recruits. There should be no straight-line leadership ...
HBR's 10 Must Reads Leadership Collection (4 Books) (HBR's 10 Must Reads)
... can use this framework to diagnose their strengths and weaknesses and find ways to balance their skill sets. Ideain Practice Incomplete leaders find people throughout their company who 181 IN PRAISE OF THE INCOMPLETE LEADER.
HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads)
... New York Police Department (NYPD) Results Crime throughout the Fenway area was dramatically reduced. Tourists, residents, and investment returned as an entire area of the city rebounded. Crime on the MBTA decreased by 27%; arrests rose ...
HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)
... NYPD's manpower was dedicated to fighting narcotics crimes. At an initial meeting with the NYPD's chiefs, Bratton's deputy commissioner of crime strategy, Jack Maple, asked people around the table for their estimates of the percentage ...
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
... buyer's motivation suggests several possible selling approaches. The vendor can try to focus the buyer's attention on benefits not a part of his or her thinking. A magazine sales representative, for instance, devised a questionnaire to ...
... Chris Kuzneski 83 F. Paul Wilson's The Tomb (1984) Heather Graham 84 Andrew Vachss's Flood (1985) Barry Eisler 85 Stephen King's Misery (1987) Chris Mooney 86 Nelson DeMille's The Charm School (1988) J. T. Ellison 87 Dean Koontz's ...
Hbr's 10 Must Reads on Managing Yourself (with Bonus Article "how Will You Measure Your Life?" by Clayton M. Christensen)
From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as ...
HBR's 10 Must Reads for Business Students (with Bonus Article What Great Managers Do by Marcus Buckingham)
This book will inspire you to: Think more strategically; inspire and execute innovation; develop marketing plans that deliver competitive advantage; perform at your highest personal level; learn with a growth mindset; redefine what career ...
HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer)
With insights from leading experts including Michael E. Porter, A.G. Lafley, and Clayton M. Christensen, this book will inspire you to: Choose a strategy that meets the demands of your competitive environment Identify the signals of ...
HBR's 10 Must Reads on Strengthening Your Soft Skills (with bonus article "You Don't Need Just One Leadership Voice--You Need Many" by Amy Jen Su)
... skills for the C - suite , 3-8 for the workforce , 4 Slack , 7 Smith , Isaac H. , 119–127 Smith , Melvin , 93-101 social and emotional learning , 21 social intelligence , 11 social media , 7-8 , 73 social sensitivity , 24-26 social skills ...
HBR's 10 Must Reads on Managing Risk (with bonus article "Managing 21st-Century Political Risk" by Condoleezza Rice and Amy Zegart)
... questions about the new accounts, the pressure on the sales force, and increasing employee ... Wells Fargo saga is not unique. White-collar crimes —such as fraud ... tolerance of illegal behavior by employees. Yet in practice, increased ...
HBR's 10 Must Reads on Creativity (with bonus article "How Pixar Fosters Collective Creativity" By Ed Catmull)
... Toy Story 2. Given where the production was at that point, 18 months would have been an aggressive schedule, but by ... She wants to go, and she explains why to Woody. The audience hears her story in the emotional song “When She Loved Me”: ...
HBR's 10 Must Reads on Entrepreneurship and Startups (featuring Bonus Article “Why the Lean Startup Changes Everything” by Steve Blank)
Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great ...
HBR's 10 Must Reads on Entrepreneurship and Startups (Featuring Bonus Article Awhy the Lean Startup Changes Everythinga by Steve Blank)
This book will inspire you to: Control the negotiation before you enter the room Persuade others to do what you want--for their own reasons Manage emotions on both sides of the table Understand the rules of negotiating across cultures Set ...
HBR's 10 Must Reads on Platforms and Ecosystems (with bonus article by "Why Some Platforms Thrive and Others Don't" By Feng Zhu and Marco Iansiti)
... Cards Against Humanity's users with expansion packs. A more sophisticated implementation would allow Blackbox customers to test game concepts on willing Cards Against Humanity users, who would provide feedback. Credit bureaus such as ...
HBR's 10 Must Reads on Leadership for Healthcare (with bonus article by Thomas H. Lee, MD, and Toby Cosgrove, MD)
... Incomplete. Leader. by Deborah Ancona, Thomas W. Malone, Wanda J. Orlikowski ... leader: the flawless person at the top who's got it all figured out. In fact ... In Praise of the Incomplete Leader by Deborah Ancona, Thomas W Malone, Wanda ...
This website uses cookies and collects data for optimal performance. Your continued use signifies agreement to our Privacy Policy.
