... book crystallized a direct marketing technique (permission marketing), which ... Predictable Revenue is one of those short, smart, tactical books that you ... book, What Great Salespeople Do, he says: Ignore those books; follow this ...
The Four Steps to the Epiphany: Successful Strategies for Products that Win
... business plan for completeness. Business Plans that Work summarizes the ... Entrepreneurial Approach – Kathleen R. Allen Entrepreneurship – Robert ... Small Business – Jerome Katz Entrepreneurship: In a European Perspective – C.K. ...
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, and Reid Hoffman provide the insights and advice that will inspire you to: Understand what makes entrepreneurial leaders tick Know what matters in a great ...
HBR's 10 Must Reads on Business Model Innovation (with featured article "Reinventing Your Business Model" by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann)
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