author: a g lafley

The Game-Changer: How You Can Drive Revenue and Profit Growth with Innovation

... Sederma , did some tweaking , and launched it in Olay Regenerist , an antiaging cream . In its first four years , Regenerist reached over $ 250 million in annual sales . The ongoing relationship with Sederma continues as an innovative ...

The Game Changer: How Every Leader Can Drive Everyday Innovation

... the word here; people need to believe that they can say what they think without the risk of being ridiculed. 4. Leaders should follow. The whole idea of a brainstorming session is that it be open and freewheeling. But everyone at the ...

The Game-Changer

... the word here ; people need to believe that they can say what they think without the risk of being ridiculed . 4. Leaders should follow . The whole idea of a brainstorming session is that it be open and freewheeling . But everyone at ...

HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer)

With insights from leading experts including Michael E. Porter, A.G. Lafley, and Clayton M. Christensen, this book will inspire you to: Choose a strategy that meets the demands of your competitive environment Identify the signals of ...

Playing to Win: How Strategy Really Works

... example of, 29—30 outcome measurement using, 149—154 P8cG examples of, 30, 144—149 PSLG strategy review process and ... OGSM (objectives, goals, strategy, and measures) document, 139—140,140f Olay brand advertising campaign for, 12—1 3 ...

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