... better advertising vs. more and better sales presentations and salesmen training . But to get favorable action in high - risk decision - making situations , a poor presentation by a well - known company may be less effective than a good ...
In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted.
HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
... Marketing believes the sales force is myopic—too focused on individual customer experiences, insufficiently aware of the larger market, and blind to the future. In short, each group often undervalues the other's contributions. P. This ...
Marketing Myopia in the Trust Business: A Report for Bank CEO's, Heads of Trust Departments, and Other Line Officers Impacting the Direction of the Bank's Trust Business
... Marketing Myopia in the Trust Business : An Overview Market Reality Opportunity for Growth Myopic Forerunners Background of the Trust Business Today's Environment Future Growth A Changing Market Design for the Market Regulation ...
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