... Geo-markets The first step in data set preparation is selecting the target geo markets. For this study, we focused on metropolitan cities in the USA. The GRS venture intends to target cities with over than 100,000 inhabitants. This has ...
Industrial Engineering, Machine Design And Automation (Iemda 2014) - Proceedings Of The 2014 Congress & Computer Science And Application (Ccsa 2014) - Proceedings Of The 2nd Congress
... calculation of the flux observer module is estimated that the motor synchronous speed ˆsω .To set the flux *rψ and a given motor torque current *sqi into the slip calculation module to get the slip speed *slω. The motor synchronous speed sω ...
... điền , đổi thửa , tạo điều kiện cơ giới hoá sản xuất , đồng thời thực hiện ... hành tiết kiệm chi tiêu , tập trung ngân sách hỗ trợ cho việc khôi phục và ... văn hoá thể thao , giáo dục , đào tạo ... nhằm cung cấp nguồn lao động có chất ...
Marketing at the Confluence between Entertainment and Analytics: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress
... Consumer Research, 23(2), 111–136. Gil, I., Ruiz, M. E., & Berenguer, G ... Retailing research: Past, present and future. Journal of Retailing, 83(4) ... Services, 16, 486–494. Kumar, A., Gupta, S. L., & Kishore, N. (2014). Measuring ...
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
... Target, Shaquille O'Neal line at JCPenney) provide celebrities with access to retailers' merchandizing and marketing expertise, while providing retailers with the ability to leverage celebrity products to differentiate themselves from ...
Web Information Systems Engineering – WISE 2014 Workshops: 15th International Workshops IWCSN 2014, Org2 2014, PCS 2014, and QUAT 2014, Thessaloniki, Greece, October 12-14, 2014, Revised Selected Papers
... Facebook Login and the Graph API. The Facebook Login allows our application to link the Facebook user account ... free, open-source ontology editor and a framework written in Java that ... free, open-source Java framework that provides all the ...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
... code of the first axial code was Status–an improvement to the individual's ... Perks and Product Knowledge were linked to form the higher-level axial code ... Perks includes direct benefits (i.e. discounts) available only to group members ...
Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
... branding strategies are employed by consumer goods marketers based on the assumption that consumers ... FAMILY BRANDS Abstract Introduction Methodology Product Line Selection Sampling Procedure The Dependent Variable Independent Variables.
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
... stakeholder orientation affects product innovation and takes the ... Following insights from stakeholder theory and market orientation, the ... nonmarket stakeholder orientation. In particular, the authors find that width of stakeholder ...
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
... new feature but feels that it is not worth the added expense. This happened ... one reason that has caused the production of what ... products allows them to avoid price 200 Promptness Product Modifications Expandability Compatibility Quality.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
... servuction system (Bateson 1985). Identifying their analysis as exploratory and general in nature, Langeard et al. (1981) invite us to extend and adapt the servuction approach to specific sectors and situations. This research focuses on ...
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
... marketing mix strategies. The emergence of the Constrained segment ... Marketing. (Fall): 53-56 Jensen, Thomas D. and C. P. Rao. 1988. "Inflation, Customer ... Impact." Business Horizons. (February):90-96. U.S. Govt. , Bureau of ...
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
... rate of return is : ROI = dollar value of results program costs When ROI's ... Corporation provides an example . Seven functional accounts are presently in ... 80 ) : 1. Estimate annual wages and salary payments for five years into the ...
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
... affect the attitude-behavior relationship through the design and implementation of ... budget. Furthermore, the annual growth rate of sales promotion expenditures ... the promotion-brand sales relationship, including competitor promotions ...
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
... markets into college towns and military bases. It also works on maintaining ... include penetration into ten new market s : Guam, Singapore, Taiwan, Korea, Spain, Belgium, France, the Netherlands, Panama and Israel. Domino Pizza's strategy ...
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
... shopping would most likely fall into the nondiscretionary Category for most ... products was higher for subjects shopping under high time pressure and that ... following hypotheses were tested. H1: Total shopping time is negatively ...
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
... market impact of direct foreign investment by multinationals in less developed countries. Policies and Attitudes Toward Direct Foreign Investments (DFI) Until recently, few governments in the advanced investor countries of the ...
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
... likeability”) dimension (Schwaiger 2004) in explaining stock market performance of German DAX firms. METHODOLOGY AND DATA Brown and Perry (1994) observe for the Fortune reputation scale a so called “financial halo effect”: past ...
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
... H. T. Sanchez and T. W. O'Brien, "Self-Concept and Consumer Motivation," Proceedings. Educator's Conference, American Marketing Association, (1975), 225–7. C. T. Schenk and R. H. Holman, "A Sociological Approach to Brand Choice: The ...
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
... Pepsi Foods Ltd." in September 1988. Ironically, at that time the government ... introduction of Slice, Teem, and fountain sales. Undaunted even by the ... PepsiCo Coca Cola Corporation Discussion And Managerial Implications.
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
... unethical negotiation tactics by US business people in cross-cultural negotiations as opposed to intra-cultural ... Inappropriate Information Gathering 6) Tacit Bargaining These tactics, including the first five tactics 379.
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
... PERFORMANCE OF SALESPEOPLE Brian van der Westhuizen California State ... evaluation of selling performance. Their background literature survey ... sales calls; and allocation of sales effort, they 317.
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
... Law of Retail Gravitation, as it becomes commonly known, was reformulated by Converse (1949) to determine the "breaking point" between the trading area of ... Retail Gravitational Models Historical Development Limitations of Reilly's Model.
The Poetical Works of James Russell Lowell: Author of T̕he Biglow Papers,̕ Including A Fable for the Critics
... Sit thou enthroned where the Poet's mountain Above the thunder lifts its silent peak , And roll thy songs down like ... chords of sturdy iron And strike it with a toil - embrowned hand ; One who hath dwelt with Nature well - attended ...
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