author: charles b ragland

Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress
Mark D. GrozaCharles B. Ragland
Business Economics
... Geo-markets The first step in data set preparation is selecting the target geo markets. For this study, we focused on metropolitan cities in the USA. The GRS venture intends to target cities with over than 100,000 inhabitants. This has ...

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