... H. T. Sanchez and T. W. O'Brien, "Self-Concept and Consumer Motivation," Proceedings. Educator's Conference, American Marketing Association, (1975), 225–7. C. T. Schenk and R. H. Holman, "A Sociological Approach to Brand Choice: The ...
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
... Law of Retail Gravitation, as it becomes commonly known, was reformulated by Converse (1949) to determine the "breaking point" between the trading area of ... Retail Gravitational Models Historical Development Limitations of Reilly's Model.
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