... Pepsi Foods Ltd." in September 1988. Ironically, at that time the government ... introduction of Slice, Teem, and fountain sales. Undaunted even by the ... PepsiCo Coca Cola Corporation Discussion And Managerial Implications.
... International University "Perception of Women in the Sales Force: The Other Side of the Buyer-Seller Dyad ... Vision International Edward A. Tomeski, Barry University "A Comparative Study of the Perceptions of Managers Regarding ...
Proceedings of the 2007 Academy of Marketing Science (AMS) Annual Conference
... The purpose of this case study is to examine the honeymoon effect of an AHL team in a new arena. Data was collected over five years and analyzed to define characteristics which have contributed to the honeymoon effect extending beyond the ...
Proceedings of the 1986 Academy of Marketing Science (AMS) Annual Conference
... new feature but feels that it is not worth the added expense. This happened ... one reason that has caused the production of what ... products allows them to avoid price 200 Promptness Product Modifications Expandability Compatibility Quality.
Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference
... servuction system (Bateson 1985). Identifying their analysis as exploratory and general in nature, Langeard et al. (1981) invite us to extend and adapt the servuction approach to specific sectors and situations. This research focuses on ...
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
... link with suppliers. Retailers must establish electronic data interchange (EDI) with suppliers and their manufacturers and wholesalers so they can order merchandise directly from suppliers. Establishing these EDI ... Wal-Mart "Retail Link"
Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
... rate of return is : ROI = dollar value of results program costs When ROI's ... Corporation provides an example . Seven functional accounts are presently in ... 80 ) : 1. Estimate annual wages and salary payments for five years into the ...
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
... affect the attitude-behavior relationship through the design and implementation of ... budget. Furthermore, the annual growth rate of sales promotion expenditures ... the promotion-brand sales relationship, including competitor promotions ...
Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
... rebate forms. A preferable alternative would be to include rebate forms in ... Mid-American Journal Of Business, (September), 41-45. Barnes, James B. (1975) ... Discounts On Subjective Product Evaluations," Unpublished Doctoral ...
Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
... shopping would most likely fall into the nondiscretionary Category for most ... products was higher for subjects shopping under high time pressure and that ... following hypotheses were tested. H1: Total shopping time is negatively ...
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
... market impact of direct foreign investment by multinationals in less developed countries. Policies and Attitudes Toward Direct Foreign Investments (DFI) Until recently, few governments in the advanced investor countries of the ...
Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
... likeability”) dimension (Schwaiger 2004) in explaining stock market performance of German DAX firms. METHODOLOGY AND DATA Brown and Perry (1994) observe for the Fortune reputation scale a so called “financial halo effect”: past ...
Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference
... H. T. Sanchez and T. W. O'Brien, "Self-Concept and Consumer Motivation," Proceedings. Educator's Conference, American Marketing Association, (1975), 225–7. C. T. Schenk and R. H. Holman, "A Sociological Approach to Brand Choice: The ...
Proceedings of the 2000 Academy of Marketing Science (AMS) Annual Conference
... astrological signs on personality traits has often been investigated in the area of psychology. Every person is born into a specific astrological sign (e.g., Aquarius, Taurus). However, the effect of astrological signs has not been ...
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference
... automation. This study tests the use of an automatic dialing and announcing device to contact potential respondents, pose questions ... interview. The automated interviews took more time per completed interview, but cost less. The two modes ...
Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
... Law of Retail Gravitation, as it becomes commonly known, was reformulated by Converse (1949) to determine the "breaking point" between the trading area of ... Retail Gravitational Models Historical Development Limitations of Reilly's Model.
... điền , đổi thửa , tạo điều kiện cơ giới hoá sản xuất , đồng thời thực hiện ... hành tiết kiệm chi tiêu , tập trung ngân sách hỗ trợ cho việc khôi phục và ... văn hoá thể thao , giáo dục , đào tạo ... nhằm cung cấp nguồn lao động có chất ...
Marketing Opportunities and Challenges in a Changing Global Marketplace: Proceedings of the 2019 Academy of Marketing Science (AMS) Annual Conference
... Target, Shaquille O'Neal line at JCPenney) provide celebrities with access to retailers' merchandizing and marketing expertise, while providing retailers with the ability to leverage celebrity products to differentiate themselves from ...
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same...: Proceedings of the 2012 Academy of Marketing Science (AMS) Annual Conference
... paper involves the examination of IIM communications use and adaptation by ... environmental scanning ( ES ) activities on the relationship between various ... paper is the principle of strategy - environment coalignment ( Aldrich 1979 ...
Marketing Horizons: A 1980's Perspective: Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference
... Marketing, 41 (July, 1977), pp. 103-110. and Stephen E. Loeb, "If Public ... 421 U.S. 773 (1975). Gordon, Richard L., "Lawyers Present Final Arguments on ... Test of Advertising," Business Week, January 12, 1976, p. 32. Lionel, Dan ...
Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty: Proceedings of the 2004 Academy of Marketing Science (AMS) Annual Conference
... EFFECT: REFINED AND REDEFINED Göran Svensson, Växjö University, Sweden ... facets of the bullwhip effect between stocking levels within and between value chains and value systems. The principal contributions are – a) a typology of Stocking ...
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?: Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference
... emotions such as love or peacefulness cannot be found in the sports context. The final version of the emotion scale covered seven emotions (excitement, joy, optimism, fear, sadness, worry, and anger), represented by 23 emotional adjectives ...
New Meanings for Marketing in a New Millennium: Proceedings of the 2001 Academy of Marketing Science (AMS) Annual Conference
... Rebate or Loan: Car Buyers Need to do the Math,” Wall Street Journal, (October 1, 1986), 35. Capon, Noel and Deanna ... Mid-American Journal of Business (winter), 15-22. , Kent B. Monroe, and Dhruv Grewal (1991),"The Effects of Price ...
Let's Get Engaged! Crossing the Threshold of Marketing’s Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
... emotional branding positively. Moreover, I suggest the moderating role of collectivism in this research model. This research model explains that Hofstede's dimension, including collectivism, power distance and uncertainty avoidance ...
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