author: earl d honeycutt

... Influences on Budgeting decisions: Strategy projects positive image offirm 6.25 6.66 6.07 6.34 6.20 6.27 .5 .75 ... the promotion budget 5.73 5.58 5.69 5.78 5.73 5.72 .1 .99 | Seasonal/Holiday sales periods 5.61 6.33 6.46 5.95 5.72 ...

... Stimulus - response Stimulus - response theory originated in early animal behavior experiments . In personal selling , the salesperson tries to supply appropriate stimuli through words and actions . An automobile sales manager once ...

... Personal selling is " the " principal promotional tool utilized by the sales firm in the global marketplace . In some cultures , personal selling receives even greater emphasis when local laws restrict ... SELLING PROCESS I LXXV LXXVI.