New Challenges to International Marketing

Published on: 2009-02-20
Page Count: 432 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9781848554689
ISBN-10: 1848554680
... challenge is to share enough knowledge to create competitive advantages while preventing the whole transfer of core skills (Baughn, Denekamp, Stevens, & Osborn, 1997; Hamel et al., 1989). The role of gatekeepers, i.e. people who control ...

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