What is Marketing?

Published on: 2006
Page Count: 222 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9781422104606
ISBN-10: 1422104605
Alvin J. Silk. tunities to ease customers' decision making and improve the ... developing marketing strategy, marketers must consider their offering from ... on Product Portfolios and Brand Management Aaker, David A., and Erich ...

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