author: heather fitzpatrick

Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments

Marketing Management For Non-Marketing Managers: Improving Returns on Marketing Investments
Heather Fitzpatrick
Business Economics
Improving Returns on Marketing Investments Heather Fitzpatrick. In 2004, Clorox Company marketing executive Jessica ... brands they trusted. Clorox called this segment 'chemical avoiding naturalists.' More importantly, the research ...

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