author: raymond c pettit

Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success
Raymond C. Pettit
Business Economics
... Forum Qualitative Sozialforschung/Forum: Qualitative Social Research [Online ... handbook. Albuquerque, NM: Ameritest/CY Research. 5. The Advertising ... Hollywood, CA: Sage. chApter 3 1. Scott, W. D. (1910). The psychology of advertising ...

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