Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success

Learning from Winners: How the ARF David Ogilvy Award Winners Use Market Research to Create Advertising Success
Publisher: Psychology Press
Published on: 2008
Page Count: 198 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9780805856538
ISBN-10: 0805856536
... Forum Qualitative Sozialforschung/Forum: Qualitative Social Research [Online ... handbook. Albuquerque, NM: Ameritest/CY Research. 5. The Advertising ... Hollywood, CA: Sage. chApter 3 1. Scott, W. D. (1910). The psychology of advertising ...

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