author: louis w stern

Marketing Channel Strategy: An Omni-Channel Approach

... target market is a much younger, fashionforward shopper than JCPenney's traditional, 46yearold, female buyer. And indeed, at a Bisou Bisou fashion show in the Bronx, New York, JCPenney attracted almost 100 young women. One of them ...

Marketing Channel Strategy: An Omni-Channel Approach

... (false positive) is hazardous. False positives lead the supposedly powerful ... on customers' needs. With its considerable power in the printer channel, HP pushed ... members could appreciate the benefits of increased customer satisfaction ...

Marketing Channel Strategy: An Omni-Channel Approach

... codes are available. Includes full lines of groceries, health and beauty ... offer a wide variety of merchandise with moderate depth. The product mix usually ... JCPenney, Federated Stores. 8. Mass Merchandisers. Similar to department ...

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