Marketing Channel Strategy: An Omni-Channel Approach

Published on: 2016-06-03
Page Count: 873 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: Yes
ISBN-13: 9781315506432
ISBN-10: 1315506432
... target market is a much younger, fashionforward shopper than JCPenney's traditional, 46yearold, female buyer. And indeed, at a Bisou Bisou fashion show in the Bronx, New York, JCPenney attracted almost 100 young women. One of them ...

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