"The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published.
Best Practice Cases in Branding: Lessons from the World's Strongest Brands
... receipt , and then walk away . Test results showed that , on average , Express Pay transactions were 63 percent ... JetBlue in 2005 and began offering the JetBlue Card from American Express . This card allowed users to earn points that ...
Strategic Brand Management: A European Perspective
... salience and meaning in these ways , more favourable re- sponses and greater brand resonance can result . Strategically , lost sources of brand equity can be refurbished and new sources can be established in the same ways that brand ...
Strategic Brand Management: Building, Measuring and Managing Brand Equity
This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today's consumers.
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
This book "provides insights into how to create profitable brand strategies by building, measuring, and managing brand equity."--Publisher's website.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...
Framework for Marketing Management, A, Global Edition: European Edition
The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing.
This third European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book - and adds: A structure designed specifically to fit the way the course is taught in Europe.
The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either ...
This edition has been thoroughly streamlined and reorganized from the ground up, with updates and revisions in every chapter, to describe and interpret the functions of modern marketing management in the 21st century
Strategic Brand Management: Building, Measuring, and Managing Brand Equity
... Starbucks products and marketing activities while also supporting product ... Starbucks signed a partnership with Oxygen media , the company started by Geraldine ... presentation to describe Starbucks ' plans to aggressively pursue an ...
... Wikipedia ; 304 : Courtesy of Panasonic . All Rights Reserved ; 305 : Cbl62 / Wikipedia ; 307 : Courtesy of Herman ... Lenovo . All Rights Reserved ; 550 : Cmapm / Wikipedia . Chapter 19 554 : Used by permission of Adrants ; 555 ...
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