Framework for Marketing Management, A, Global Edition: European Edition

Framework for Marketing Management, A, Global Edition: European Edition
Publisher: Pearson Higher Ed
Authors: Philip Kotler, Kevin Lane Keller
Published on: 2015-07-07
Page Count: 345 pages
Print Type: BOOK
Categories: Business & Economics
Maturity Rating: NOT_MATURE
Language: en
Embeddable: No
PDF Available: Yes
EPUB Available: No
ISBN-13: 9781292093154
ISBN-10: 1292093153
The 6th Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing.
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