Services Marketing Management: An International Perspective

Published on: 1999-07-27
Page Count: 776 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: No
PDF Available: No
EPUB Available: No
ISBN-13: ISBN-13 not available
ISBN-10: ISBN-10 not available
... servuction process " . This word is a combination of services and production , indicating the simultaneous production and consumption of services . A part of this servuction process is visible to the customer . Here the customer inter ...

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