Advances in Creativity, Innovation, Entrepreneurship and Communication of Design: Proceedings of the AHFE 2021 Virtual Conferences on Creativity, Innovation and Entrepreneurship, and Human Factors in Communication of Design, July 25-29, 2021, USA
... KFC selects red to keep harmony with overall tonality and atmosphere of offline brand ... user experience design. Semiotics theory indicates that consumption in any ... brand image, Colonel Harland Sanders is the image and symbol of KFC. KFC ...
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