author: richard s tedlow

... Coca-Cola and Pepsi-Cola story in this essay. Was there really anything new about the Pepsi generation marketing segmentation campaign, or was it merely another attempt to do something which marketers had been trying to do for decades ...

In a fascinating history of corporate combat, Tedlow recounts the path America chose to become the world's first and foremost consumer society.

... benefits the customer received with the purchase . Here , Intel had the edge . According to Davidow , " Intel had great customer service and support . We could assure a customer's success with our device . By compari- son , choosing the ...

... T. D. Jakes, bishop of a nondenominational megachurch and a member of Oprah's “SuperSoul100,” (a group “with the power to inspire and uplift”),46 appeared on Oprah's Lifeclass on September 15, 2013. Jakes spoke from a stage. Oprah ...