author: orville walker

This 6th Edition continues to be the most current and internet-savvy book available, injecting the latest developments in internet-based communication and distribution technology into every chapter.

The book’s strategic decision making remains the key strength of this text while separating itself from all the competitors.

... focus , as shown in Exhibit 7.1 . ' These strategies , which differ in the scope of the target market and market needs they serve ( broad ... Differentiation and Positioning 155 Differentiation in Business Strategies Differentiation among ...