author: national science foundation u s division of advanced productivity research and technology
Research on the Effects of Television Advertising on Children: A Review of the Literature and Recommendations for Future Research : Report Prepared for National Science Foundation, Research Applications Directorate, RANN--Research Applied to National Needs, Division of Advanced Productivity Research and Technology
... terms of the effects of children's cumulative exposure to televi- sion advertising over time . Here , we will examine the issues in terms ... consumer behavior , finding 127 The Effects of Television Advertising on Consumer Socialization.
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