... pet owner who has a more distant relationship with the pet. You shop at Walmart for ... PetSmart or Petco to buy what seems like really healthy pet food—but you don ... feedback from members of each adjacent customer group on your Venture ...
New Venture Creation: An Innovator's Guuide to Entrepreneurship
... You and your team must become experts in the needs and wants of customers ... biotechnology. For example, ventures frequently contract with external ... firm with access to that special knowledge may, despite intellectual property ...
The Fast Path to Corporate Growth: Leveraging Knowledge and Technologies to New Market Applications
... business that would locate greenhouses on the rooftops of large, urban ... greenhouse” space, you should define and identify your target more narrowlya ... plan your product offerings. • The security industry: September 11th created a new ...
Entrepreneurship: An Innovator's Guide to Startups and Corporate Ventures