A business classic that has been guiding new entrepreneurs through the process of launching their businesses for more than a quarter of a century, this book has now been revised to feature the most up-to-date information, forms, examples, ...
Anatomy of a Business Plan: The Step-by-step Guide to Building Your Business and Securing Your Company's Future
... Strategy Your marketing strategy integrates the activities involved in marketing , sales , advertising , public relations , and networking . Each of these components of your overall marketing strategy serves a unique purpose , offers ...
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