author: konstantinos vasileiou

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

... edition). Prentice Hall. Machleit, K. A., Eroglu, S. A. and Powell Mantel, S. (2000). Perceived retail crowding and ... Principles of Microeconomics (7th edition). Cengage Learning Manthou, V., Folinas, D. and Vlachopoulou, M. (2005) ...

Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management

... edition ) . Prentice - Hall . Kotler , P. ( 1986 ) . Megamarketing . Harvard ... ( 9th edition ) . Prentice Hall . Kotler , P. and Keller , K. L. ( 2006 ) ... Building Successful Logistics Partnerships . The Journal of Business Logistics , 20 ...

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