author: khanh pham gia

Marketing Strategy of 'Starbucks Coffe'

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, University of applied sciences, Munich, language: English, abstract: ...

Case study: Hewlett-Packard – Any chance to beat its global competitors?

Khanh Pham-Gia. MBA Programme Master of Business Administration (MBA) Case study: Hewlett-Packard – Any chance to beat its global competitors? Module: Strategic Management Author: Dr. Khanh Pham-Gia Place, Date: Munich, June 24th, 2008 ...

Case Study: Hewlett-Packard - Any Chance to Beat Its Global Competitors?

Research Paper (undergraduate) from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, University of applied sciences, Munich, language: English, abstract: HP is an international giant ...

Radical Innovation and Open Innovation: Creating New Growth Opportunities for Business: Illumination with a Case Study in the LED Industry

... architectural knowledge level. In contrast, architectural innovations affect strongly the linkage of components, but the knowledge of ... examples about innovations in hard disks development 43 and in a business ... radical innovation 29.

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