author: karl weber

Demand: Creating What People Love Before They Know They Want It

... Netflix members in those communities, stunned to discover that they were ... books made the crucial difference for Kindle? These were triggers that ... free trials or discount memberships are offered. Triggers that have a lasting impact ...

How Digital Is Your Business?

... roadmap that helps you to separate your best digital opportunities from the quicksand of technology for its own sake. Through powerful examples, they remind us that the most successful digital businesses are those founded on a bulletproof ...

Demand: Creating What People Love Before They Know They Want It

Creating What People Love Before They Know They Want It Adrian Slywotzky, Karl Weber. members . Remember , Lasseter didn't say , " Toy Story was me ... 2 came out on time and proved to be one of the most acclaimed pictures of the year . The ...

Entrepreneurial Leader: A Lifetime of Adventures in Business, Education, and Government

... year, one member of the Charter Class did a (necessarily imperfect) poll that concluded that, of all the nonmarital relationships students had when they entered SOM, not a single one had survived the two years. Some of the preexisting ...

Food, Inc: How Industrial Food Is Making Us Sicker, Fatter, and Poorer-And What You Can Do about It

... Meatrix, The Meatrix II: Revolting, and The Meatrix II1⁄2. TransFair. USA. and. Fair. Trade. Certified. http://www.transfairusa.org TransFair USA and Fair Trade Certification empower farmers and farmworkers to lift themselves out of poverty ...

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