author: karl t ulrich

Product Design and Development

Covering contemporary design and development issues, such as identifying customer needs, design for manufacturing, prototyping and industrial design, this text presents a set of step-by-step product development methodologies aimed at ...

Innovation Tournaments: Creating and Selecting Exceptional Opportunities

... Resources , an umbrella term , includes capabilities , core com- petencies , and competitive advantage . To provide ... VRIN , can be used to define tar- gets by first articulating an inventory of resources and then using the inventory ...

Product Design and Development

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The integrative methods facilitate problem-solving and decision-making.

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