author: graham j hooley

Marketing Strategy and Competitive Positioning

... McDonald's , announced an alliance with Sinopec , the state - owned oil company in China that operates 30,000 petrol stations ( and adds around 500 more every year ) . The alliance is to support McDonald's strategy of expanding drive ...

Marketing Strategy and Competitive Positioning

... defensive competitive strategies Companies fail in the market - place because their strategies are ill- conceived , poorly ... strategies A build strategy seeks to improve on. Offensive and defensive competitive strategies Introduction.

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