author: gary l lilien

... Analysis for Strategic Marketing First Edition , 400 pages , 1998 , Paper , 0-321-00198-2 Vithala R. Rao , Cornell University Joel H. Steckel , New York University Provides more modern scientific marketing methods for strategic ...

... Analysis for Strategic Marketing First Edition , 400 pages , 1998 , Paper ... strategy and marketing research . □ Adding analysis and research tools to ... Test Bank , and Data Disk . 0-321-01900-8 3. Marketing Engineering : Computer ...

... solution , complete with the accompanying Aha ! experience [ Rock and Palmer 1990 ] . They are cognitive instruments ... mind stretchers to help us broaden and lateralize our thinking . However , not only does 408 CHRISTOPHE VAN DEN BULTE.

... CALLPLAN 164 GE / McKinsey Portfolio 132 ideal - point 87 integrated systems of 185–192 ... 18 ReAllocator 161–164 , 171 response 6 , 8 , 9 , 10 , 11 , 14 , 17 , 18 sales force 7 , 159–164 shared experience 16 specification 18 SPRINTER ...

... will increase their utility. Central to this model is the concept of price elasticity, defined as the ratio of the percentage change in demand to a percentage change in price: where eqp Q1 Q0 P1 = = elasticity of quantity demanded with ...