author: gabriela salinas

The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

... Free Press, New York. Aaker, D.A.(1996) BuildingStrong Brands,TheFree Press,New York. Aaker, D.A. and Keller ... management agendas. Point of View 5, March 2004, Germany.Available at: http ... download/C/7_MM%2005%20Binar.pdf (accessed 21 ...