author: deborah j macinnis

... brand symbols are associated with negatively viewed group identities or negatively valenced evaluations, then consumers are likely to avoid the brand (Berger and Heath 2008). Moreover, even if existing associations do not directly ...

... McCarthy , " Stalking the Elusive Teenage Trendsetter , " Wall Street ... Erin White , " Abercrombie Seeks to Send Teeny- Boppers Packing , " Wall ... Online Teenagers " ; Fara Warner , " Booming Asia Lures Credit - Card Firms , " Wall ...

... Market protectors, 8 Market size, 171 Marriot, 205 Martha Stewart (company) ... Michael Kors, 174 Microsoft, 3–4, 171, 194, 195, 222 Miele, 118, 133, 136 ... target market for, 86, 87–90, 89, 91–101 Positive extension, 151, 152 Positive ...

... beauty and sex appeal may diet, visit beauty salons, or utilize such treatments as abdominoplasty, facelifts, tummy tucks, breast enhancement, penile enlargement/lengthening, hair transplants, laser hair removal, skin care products ...