... marketing strategy existed three arenas : international markets , vending machine distribution , and frozen dinners . From an international perspective , ConAgra owned major international operations such as ConAgra Asia - Pacific ...
David W. Cravens. 6 Examining Marketing Strategy from a Contingency Perspective David W. C ravens Bayerische Moteren Werke AG, the German producer of the successful BMW 3, 5, and 7 series of automobiles encountered aggressive competition ...
Strategic Marketing Management Cases and Applications