author: colin egan

CIM Handbook of Strategic Marketing

CIM Handbook of Strategic Marketing
Colin EganMichael Thomas
Business Economics
... SWOT analysis, 10-11, 26, 145, 146 effective use, 154-5 Tachographs, 218 ... analysis, 26 Toyota, 73, 196, 256 and Lexus, 19, 254, 255 Toys 'R' Us: in Japan ... P&G, 188, 189—90 Walton, Sam, 188 Wang (computers), 68, 75 Waterman, Robert ...

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