author: charlene li

Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies

... (case study), 202, 233–234, 235–238 Dunkin' Donuts, 205 eBags (case study), 129–130, 134–140 Eileen Fisher, 260–261 employee discount, 236 groundswell threat to, 13 Home Depot (case study), 251–254 Loblaw (case study), 191–193 McDonald's ( ...

The Seven Success Factors of Social Business Strategy

In this concise e-book, noted authors and disruptive technology analysts Charlene Li and Brian Solis present seven powerful factors for designing and supporting an effective social business strategy.

Groundswell: Winning in a World Transformed by Social Technologies

... Pizza Hut on Cyworld . These are most effective if the brand profile has ... Wikipedia , the non- profit people - generated encyclopedia with over 2 ... Wikipedia , and wikiHow , a collection 24 groundswell.

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