... Case study : General Electric - Using Ecomagination In 2003 , General Electric ( GE ) launched a new slogan - Imagination at Work - which topped a poll of US consumers through an online vote hosted by Yahoo! Two years later , it ...
Profitable Marketing Communications: A Guide to Marketing Return on Investment
... Honda Accord was constructed by filming a complex chain reaction involving ... engine , and ' Choir ' , a spot for its Civic model , which featured a 60 ... ( 1998 ) points out , ' Differentiate any way you can 115.
Brand Media Strategy: Integrated Communications Planning in the Digital Era
... Nike, as discussed in chapter 2, is a brand that has not just developed a ... Nike agency advocates technology that enables companies to build systems and ... Sparq R/GA created more than sixty training videos dedicated to football ...
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