author: annekie brink

Customer Relationship Management and Customer Service

... line 169 channel partner relationships 149 development of CRM 170-5 strategy business 144 , 167-8 CRM 164-82 ... Unitrans Ltd 131-3 un - loyal customers 173 unprofitable customers 19 , 39 , 172 , 174 unrealistic relationships 28-9 used car ...

Introduction to Marketing

... Threats . A SWOT analysis is based on the assumption that an effective strategy maximises the strengths and opportunities of a business and minimises its. 31 The modern marketing environment of business The socio-cultural environment SWOT ...

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