author: almudena gonzález del valle brena

Contemporary Perspectives on Corporate Marketing: Contemplating Corporate Branding, Marketing and Communications in the 21st Century

Contemplating Corporate Branding, Marketing and Communications in the 21st ... brand as they will perceive it as a legitimate narrative. A case in point is ... Nike's brand mantra towards 'Authentic, Athletic, Performance'. Similarly ...

This website uses cookies and collects data for optimal performance. Your continued use signifies agreement to our Privacy Policy.