Corporate marketing: insights and integration drawn from corporate branding corporate identity corporate communication and visual identification

Published on: 2006
Page Count: 192 pages
Print Type: BOOK
Categories: Consumers
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9781846630323
ISBN-10: 1846630320
... branding and mergers can boost sales, transfer the positive associations of the partner brands to a newly formed co ... family brand name (i.e. name that is used to cover a family of products (e.g. Mars, Snickers)), and mono brand name ...

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