Research on the Effects of Television Advertising on Children: A Review of the Literature and Recommendations for Future Research : Report Prepared for National Science Foundation, Research Applications Directorate, RANN--Research Applied to National Needs, Division of Advanced Productivity Research and Technology

Published on: 1977
Page Count: 248 pages
Print Type: BOOK
Categories: Advertising
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: No
EPUB Available: No
ISBN-13: ISBN-13 not available
ISBN-10: ISBN-10 not available
... terms of the effects of children's cumulative exposure to televi- sion advertising over time . Here , we will examine the issues in terms ... consumer behavior , finding 127 The Effects of Television Advertising on Consumer Socialization.

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