Ten Deadly Marketing Sins: Signs and Solutions

Ten Deadly Marketing Sins: Signs and Solutions
Publisher: John Wiley & Sons
Authors: Philip Kotler
Published on: 2004-04-02
Page Count: 172 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9780471650225
ISBN-10: 0471650226
... Coca - Cola , Sony , Intel , and Disney can be extended into new products ... Coca - Cola cannot use its name for a new detergent or theme park . These names ... demographics , psychographics , and other useful information , the company ...

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