Internet Marketing: Integrating Online and Offline Strategies

Internet Marketing: Integrating Online and Offline Strategies
Publisher: Irwin/McGraw-Hill
Authors: Mary Lou Roberts
Published on: 2003
Page Count: 516 pages
Print Type: BOOK
Categories: Internet marketing
Maturity Rating: NOT_MATURE
Language: en
Embeddable: No
PDF Available: No
EPUB Available: No
ISBN-13: ISBN-13 not available
ISBN-10: ISBN-10 not available
Using broad but balanced coverage, this text analyzes advertising and content delivery capabilities of the Internet as well as its transactional ones. Business-to-business and business-to-consumer applications are also examined.

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