Marketing Research: Methodological Foundations

Published on: 2015
Page Count: Page count not available
Print Type: BOOK
Categories: Marketing research
Maturity Rating: NOT_MATURE
Language: en
Embeddable: No
PDF Available: No
EPUB Available: No
ISBN-13: 9781507775547
ISBN-10: 1507775547
This book attempts to serve both the marketing manager and marketing researchers through its basic organization around the stages of the research process: formulate the problem, determine the research design, design the data-collection ...

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