Value-ology: Aligning sales and marketing to shape and deliver profitable customer value propositions

Published on: 2017-01-19
Page Count: 199 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: Yes
ISBN-13: 9783319456263
ISBN-10: 3319456261
... McKinsey Staff Paper No. 41. Pisello, T. (2015a). Frugalnomics survival guide: How to use your unique value to market better, stand out and sell more. Winter Park: Alinean Press. Webster, F. E. (2002a). Market-driven management: How to ...

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