Marketing Budgeting (RLE Marketing): A Political and Organisational Model

Marketing Budgeting (RLE Marketing): A Political and Organisational Model
Publisher: Routledge
Authors: Nigel Piercy
Published on: 2014-09-15
Page Count: 480 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: Yes
ISBN-13: 9781317652762
ISBN-10: 1317652762
... budgeting, methods of calculation 65–7, 78 marketing budgeting, and organisational decision making 86–8, 118; see also marketing budgeting, processual analysis of marketing budgeting, and organisational politics 14, 24, 61, 63, 76, 77 ...

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