publisher: copenhagen business school press dk

Corporate Citizenship in Developing Countries: New Partnership Perspectives

... multinational companies and Pakistani manufacturers largely succeeded in eliminating child labour from the industry . However , the project also generated unintended consequences , including a reduction of income for some women ...

Branding and Advertising

... brand in the consumer's mind , nurtures salience , and builds positive brand attitude that leads to a strong brand equity . Brand Positioning At its most general , a brand position is a ' supercommunication ' effect that tells the ...

Retailing in a SCM-perspective

... MSI- report , pp . 80-104 , 1980 . Moriarty , R. T. & Shapiro , B. P .; National Account Management Emerging Insights , MSI - report , pp . 82-100 , 1981 . - Moriarty , R. T. & Shapiro , B. P .; Organizing the National Account Force ...

Advertising and Chinese Society: Impacts and Issues

... global and local powers ( Chang , 2000 ) . Through international versions of global magazines , some Western adver- tising conventions have been spread in Asia ( Cheng & Frith , 2006 ) . However , nowadays a " glocal " advertising ...

The New Asian Dragon: Internationalization of Firms in Vietnam

... Miss Saigon and Miss Vietnam perfumes . The product's popularity is underpinned by the interesting design of Miss Vietnam - Miss Hanoi , Miss Hue , Miss Saigon , with ceramic packaging that features images of Vietnamese women from the ...

Supply Chain Management: In Theory and Practice

... Olufsen United . B & O was divided into an stock - exchange listed company , Bang & Olufsen A / S , and a number of corporations , which were 100 % owned by B & O . B & O Audio Visual is the largest company and is responsible for ...

Bits of Organization

... Velikovsky came from a Russian - Jewish background studied medicine at Edinburgh and Montpelier in France and studied psychoanalysis under Wilhem Stekel , a pupil of Freud , in Vienna . Velikovsky's study of Oedipus and Akhenaton ...

Corporate Branding: Purpose/people/process : Towards the Second Wave of Corporate Branding

... Weight Watchers - Integration via Co - Creation of Social Communities In the ... POINTS system , and online facilities such as message boards , recipes , success stories , and expert advice . However , the remarkable thing about Weight ...

Managing Global Offshoring Strategies: A Case Approach

... Danfoss do Brasil ( 07,17 ) Bulgaria ( 10 ) Danfoss EOOD ( 01,02,03,04,06,07,08,09,10,16,17,18 ) ... Drives ( Graasten ) - two factories ( 09 ) Danfoss Analytical ( Sønderborg ) ... Danfoss LPM 123 Danfoss A / S - Global Manufacturing Footprint.

Managing the Global Supply Chain

... ERP iBaan Manugistics J.D.Edwards PeopleSoft Synquest System technology Type of system Expanded ERP system Strategic planning Expanded ERP tool system Expanded ERP system tool Oracle Sybase , AS 400 , DB 2 , ASCII system SAP DB , DB 2 ...

Controlling for Competitiveness: Strategy Formulation and Implementation Through Management Control

... CONTROL - METRICS , DECISIONS AND ... We could measure the strength of the brand , but we did that once a year . You ... people started thinking : why do we only get an update on these metrics once a year ? ( Beverages producer ) The ...

Research Alive: Exploring Generative Moments in Doing Qualitative Research

... excellence . Dan Chambliss ( 1989 ) discusses the " mundanity of excellence " as a way to think about the dynamics of achievement and social inequality . It is not necessarily that the concert pianist or the Olympic swimmer has more ...

India: Cross-cultural Business Behavior : for Business People, Expatriates and Scholars

... Nonverbal Communication Up to this point we have focused on verbal and written communi- cation . Now it's time to consider nonverbal communication : body language . One of our Western expat interviewees stressed this point : " Be- cause ...

Future Logistics Challenges

Leif Enarsson. 4.2.1 . Drum Buffer Rope The starting point for management philosophy is the company's goal to make money , both today and in the future ... buffer Bottleneck plan 127 Manufacturing in the Logistics Process Drum Buffer Rope.

International Operations Management

... classic EOQ model shown in Chart 6.2 . Utilizing this model we calculate the ... Inventory ( TC ) , and thereby reduce the size of Q. Therefore , reducing ... data collection . The United States be- lieves that it is in an information age ...

Global News Production

... news flow studies implying a linear notion of ' news flows ' from the ' centre ' ( North and West ) to the periphery do not explain . International news agencies As mentioned above , the international news agencies are strong actors of ...

Stochastic Economic Dynamics

... formula and Ito's formula . The dynamic theory of stochastic motion ( mechanics ) is then ap- plied to Quantum Mechanics ( Schrödinger's complex " wave equation " ) . Sample paths in one and two dimensions of simple motions governed by ...

Managing Business Marketing & Sales: An International Perspective

... on which is woven an extensive set of long - term relationships . ' As the foregoing ... intermediaries . The structure of channels of distribution varies depending ... Marketing Channels Types of Business Distribution Channel Members.

The Anatomy of Change: A Neo-institutionalist Perspective

... homemade casting tool . Jens destroys a little gasket when he casts this item , but otherwise the valve looks fine . The next item that is cast looks really good . The items are becoming better and better . " Possibly this casting tool ...

The Notion of General Management

... ( Fayol , 1916/1984 ) . Frederick Taylor's principles of scientific management have been much discussed , much derided , and often publicly disclaimed . Henri Fayol's notion of ... Henri Fayol ( 1916/1984 ). 32 THE NOTION OF GENERAL MANAGEMENT.

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