Product packaging as tool to demand a price premium: Does packaging enhance consumers‘ value perception to justify a price premium

Product packaging as tool to demand a price premium: Does packaging enhance consumers‘ value perception to justify a price premium
Publisher: diplom.de
Authors: Christoph Breetz
Published on: 2014-03-01
Page Count: 60 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9783954897322
ISBN-10: 3954897326
... (summary in Appendix 7.1, Figure 62). Figure 20: Summary of regression outcomes for packaging and price premium for cheese Summary cheese regression analysis (packaging/price premium) Retailer Brand Tier 1 vs. Branded Tier 3 Tier 2 ...

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