Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management

Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management: Technologies and Applications for Decision Management
Publisher: IGI Global
Authors: Rajagopal, Dr.
Published on: 2012-04-30
Page Count: 345 pages
Print Type: BOOK
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9781466609709
ISBN-10: 1466609702
... personal communications such as word-of-mouth. Personal Selling Strategies Personal selling is one of the customized promotional method ... process (Macquin et al, 2001). Personal selling approach is also reflected in building consumer ...

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