Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management

Team Brand Communities. Potentials and Pitfalls of the Brand Community Concept in the International Sport Brand Management
Publisher: GRIN Verlag
Authors: Norman Arnold
Published on: 2020-03-17
Page Count: 94 pages
Print Type: BOOK
Categories: Sports & Recreation
Maturity Rating: NOT_MATURE
Language: en
Embeddable: Yes
PDF Available: Yes
EPUB Available: No
ISBN-13: 9783346132222
ISBN-10: 3346132226
Norman Arnold. 2.1.2 Brand equity There are two general dimensions of studying and measuring brand equity: financial-based and consumer-based. Whereas the financial approach estimates the absolute value of a brand from a firm's economic ...

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